Much can be read from the recent opening of the first IKEA store in India. First of all, even in the modern district of Cybercity, the traffic infrastructure could not cope with the volume of traffic on the opening day. There was a traffic collapse throughout the city and IKEA drew the attention - half jokingly - to the fact that IKEA was by no means a one-day exhibition, but a shop that would remain open all year round.
The interest was probably not only huge on the Indian side, but also at IKEA itself, because after all they had worked on this opening for years - probably about 10 years. This work did not always have to have been pleasant, because most of the time it was not about building the building or optimizing the product range, but about being allowed to work as a foreign wholesaler in the retail trade. In this respect, it can be seen from the opening that - at least for a short time - a window of opportunity was open and IKEA made quick use of it. Because you can already see on the horizon that the current government is already restricting this timid market opening for Western traders again. The e-commerce regulation currently under discussion does not give a particularly good presentiment.
Congratulations, then, that IKEA has made it and plans to open more stores in Mumbai and Bangalore soon, and later a large number of other mega stores across the country.
Indians also seem to be ready for IKEAS' offer, which shows the extent of social change that has accompanied the economic growth of recent years. In cities like Hyderabad, a large proportion of people already live in a typical Western small family model, into which IKEA's offer fits perfectly. The traditional Indian extended family with hardly separated housing units of the generations and family parts is no longer the normal condition. Five years ago, IKEA might have come too early, but now it is so good that traffic in Cybercity is collapsing and curiosity is so great that people have to wait several hours before entering the sacred halls. There is also a restaurant at IKEA - just like anywhere else in the world. However, there are no Köttböller, but vegetarian dishes, which shows that only a part of the IKEA world actually arrives in India.